Freud

Freud, S. (1899) The Interpretation of dreams


'That source is the unconscious. I believe that the conscious wish becomes effective in exciting a dream only when it succeeds in arousing a similar unconscious wish which reinforces it. From the indications obtained in the psychoanalysis of the neuroses, I believe that these unconscious wishes are always active and ready to express themselves whenever they find an opportunity of allying themselves with an impulse from consciousness, and transferring their own greater intensity to the lesser intensity of the latter.[22] It must, therefore, seem that the conscious wish alone has been realized in the dream; but a slight peculiarity in the form of the dream will put us on the track of the powerful ally from the unconscious.'  



Barnard, M. (2007) 'A tale of inscription/fashion statements', in Sawchuck, K. (ed.) fashion theory a reader. London: Routledge, 476.

Barnard, M. (2007) 'A tale of inscription/fashion statements', in Sawchuck, K. (ed.) fashion theory a reader. London: Routledge, 477.

Barnard, M. (2007) 'A tale of inscription/fashion statements', in Sawchuck, K. (ed.) fashion theory a reader. London: Routledge, 477.

This piece of text again explores the idea that a womans obsession with style allows the idea of materialism so be portrayed. The obsession women have with the way in which they look allows more controversial symbols to filter through and become acceptable, capitilism allows the exploitation of certain symbols, including the christian cross.

Recycling in fashion

Evans, C. (2000.)Yesterday’s Emblems and Tomorrow’s Commodities: The return of the repressed in fashion imagery today. Fashion Cultures: Theories, explorations and analysis. (Ed). Bruzzi S., Gibson, London:Routledge Press. p106

 

Fashion is known for is resurrection of previous iconic imagery, it almost recycles previous fashion statements, changing them in ways which  suit the current cultural climate.

The objective of fashion

Barnard, M. (2007) 'A tale of inscription/fashion statements', in Sawchuck, K. (ed.) fashion theory a reader. London: Routledge, 476.

Madonna and fashion

Barnard, M. (2007) 'A tale of inscription/fashion statements', in Sawchuck, K. (ed.) fashion theory a reader. London: Routledge, 479-480.

This piece of text explains why fashion can be taken to such extremes, it is not linking that person to the object and tying them to that. As Madonna took the use of Christianity in her music and style to the extreme it allowed an open door to the fashion industry to play upon this and allow consumers to be a part of this rebellious act without feeling any connection to Christianity.