'Fashion communication as expression is the idea that something going on inside someones head, individual intention, is somehow externalised and made present in a garment or an ensemble. It may also be the idea that entire cultures can express themselves in or through what members wear. Joanne Entwistle, for example, says that clothes 'can be expressive of identity'. She also says that clothing is 'part of the expressive culture of a community'. Both individuals and cultural communities can use fashion to express of make externally visible what were 'internal' and invisible ideas and beliefs.'
'The notion of meaning followed in this essay suggests that meaning is constucted in the interaction between an individuals values and beliefs (which they hold as a member of a culture) and the item of visual culture. If meaning works in this way, as an interaction, they it cannot simply be transported of conveyed in communication. Consequently as the idea of expression uses a metaphor of transportation, neither cultures nor individuals can be said in any simple way to be 'expressing' themselves through what is worn; it is more accurate to say that identity is being constructed and reproduced.'
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